Marubeni Enters into Joint Venture with EnerNOC to Deploy Demand Response in Japan


Marubeni Corporation (Marubeni) has entered into an agreement to form a joint venture (JV) with EnerNOC, Inc. (EnerNOC) to provide demand response (DR) in Japan. The new company will be named EnerNOC Japan KK (Japanese:エナノック・ジャパン株式会社), and will have an exclusive license to market EnerNOC's Demand SMARTTM cloud-based DR application throughout the country.

This JV will build upon successful past collaborations between the firms in Japan; most notably their joint participation in an “electricity demand supply stabilization project collaborating with BEMS aggregators” with Kansai Electric Power Company in the summer of 2012. EnerNOC operates DR business in the USA, Australia, Canada, UK, and New Zealand, and its total curtailable DR portfolio is over 9,000MW. Demand response is a new smart grid business model which achieves grid stabilization and balances electricity demand and supply through incentivizing energy users to curtail their power consumption for short periods of time. Leveraging EnerNOC’s expertise as the world's largest DR provider, and Marubeni’s vast electricity sector experience as a global energy firm, EnerNOC Japan aims to contribute to stabilizing the balance of energy supply and demand in Japan.

In addition, collaborating with EnerNOC, Marubeni secured the award of a METI-sponsored pilot project with TEPCO, the Incentive-based Demand-Response Program, which was organized by NEPC (New Energy Promotion Council) at the third invitation of the Next-Generation Energy and Social Systems Demonstration Project (under the FY2013 budget), 22November 2013.

This pilot project will be among the first deployments in Japan of aggregator-based quick-response DR for the commercial and industrial sector. Under the project, EnerNOC and Marubeni will build a diversified DR portfolio able to provide both peaking capacity and load balancing services to TEPCO. The project is also expected to establish the foundation for the long-term inclusion of DR in Japan’s electricity system.

Marubeni has a track record of over 96,000MW of installed capacity in global Power EPC projects, and as the largest International IPP player in Japan, owns and operates a total Gross Capacity of

approx. 30,000MWNet Capacity of approximately 10,000MW worldwide. As national focus on demand response continues, including demand response as a reflection of the recent power demand supply situation in Japan, Marubeni will continue to expand its presence along the supply chain.

[About EnerNOC, Inc.]

Foundation : 2001

Location : Boston, MA, USA

Representatives : Tim Healy (Chief Executive Officer), David Brewster (President)

Total DR portfolio : Approx. 9,000MW

Customer Sites : over 12,000

Listing : NASDAQ (May 2007)

Business : 1. Demand Response service

2. Energy Efficiency service

3. Utility Consulting


Marubeni Power Systems Corporation